Stock Photo Keywording Tips

2012/05/29

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Proper keywording for your image is essential if you wish to succeed in the stock photo industry. Your keywords should describe exactly what is happening or is being shown in your images. Imagine what words a person might type into a search if they were looking for your image.

Always include concept keywords when relevant. These are keywords that convey moods, emotions or ideas portrayed by your image. For example, a photo of a mother and daughter smiling, should not only have the keyword “smiling”, but could also include the keywords like “happiness”, “togetherness” or “joy.”

A good trick when you are keywording an image is to pretend you are describing the image to someone over the phone. How would you describe the image? What words would you use? Remember, the more accurate your keywords are, the better chance you have that your image will be found and purchased.

Never include irrelevant keywords in an attempt to get more views for your images. You’ll either be penalized by your stock photo agency, annoy people looking images or both.

For more information regarding keywording, read our Keywording Guide: http://en.photokore.com/tutorials/main/html/keywording_guide

 

Art Buyers’ Role in Selecting and Purchasing Stock Images

2012/05/21

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While rare in Asia, many larger ad agencies and design companies in the West employ art buyers. These art buyers are responsible for finding and securing still imagery for commercial use.

Art buyers’ are in charge of finding the right photo or illustration for the creative team’s projects, and managing the process of acquiring the image. This includes finding imagery that has already been created (stock photography and illustrations), and find the right photographer or illustrator to produce the image required.

Art buyers need to have a comprehensive knowledge of current photography and illustration trends. They also need to be familiar with a variety of stock photography sites, and have access to photographers and illustrators who can fulfill their creative team’s needs.

Art buyers are ultimately responsible for acquiring the necessary image within the predetermined budget, as well as ensuring that all rights for the image have been cleared.

 

Better Pop-up Flash Photos

2012/05/16

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If you use a DSLR with a pop-up flash, you’ll find the tips in this tutorial helpful in getting better flash photos. (Most of the tips will also work with the built-in flash on compact point-and-shoot cameras).

Read this tutorial on our Stock Photo Tutorials page, (and download as PDF).

Buying Royalty Free Stock Photos

2012/05/14

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Everyday, ad agency art buyers, graphic designers, creative directors, web designers, and even bloggers are purchasing royalty free images for their projects. They have a wide selection of images to choose from – ranging from the collections carried by microstock agencies to the royalty free offerings of traditional stock photo agencies.

Deciding to use a royalty free stock photo gives buyers access to a wide variety of unique and exotic photos from all around the globe by a variety of photographers – many of whom are top class. Prices for these royalty free images can range from $1 for web use to upwards of $400 for a high resolution image depending on the stock photo agency.

Purchasing royalty free stock photos for a project will save you the time, effort, and budget that would be entailed in arranging to shoot the subject yourself. Best of all, you can immediately download the photo you have purchased and begin working it into your layout.

Variety, quality, budget and time constraints – these are the major reasons for the popularity of royalty free stock photos!

Photokore makes it easy to purchase stock photos. Read our step-by-step guide here - http://en.photokore.com/help/how_to/buy_images

Cardmaverick (U.S.A)

2012/05/09

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http://en.photokore.com/featured_artist/main/index/657

I’m a full time commercial photographer and cinematographer. I started freelancing when I was about 21 or so and became a well known name in the small DC film scene. Eventually I started landing jobs shooting for National Geographic and TIME Magazine. When the US market started to crash, I got into stock photography and quickly started make enough to turn it into a full time job. I now split my time between shooting stock photos and assignments.

What motivated you to join Photokore?
I’m actually one of Photokore’s very first contributing photographers! I originally found the agency during one of my many endless internet searches for emerging market agencies to represent me. At the time, Photokore was just a splash page, that’s how early I was! I really liked the focus Photokore has on the Asian market. It’s technically “Pan-Asian” – but the primary focus is on countries like Japan, China, Korea, and other emerging Asian markets which represent the future of not just the stock photography business, but the world economy as well.

image # :  a461448

What interests you about photography?
I’ve always had an eye, even when I was a kid, I could just see images everywhere around me. I’m extremely visual and can look at photos for hours on end if they are good. I think for me, it’s all about the emotional impact the photo has. I can shoot lots of really great images of a model and make her look pretty, but when there isn’t any emotion, the shot is amazingly stale looking. A photo – a good photo – is an emotional expression. If it doesn’t make the viewer feel something, anything – a desire to buy something, happiness, sadness, fear…. it’s missing the biggest ingredient photographers have to work with.

What types of photos do you like to take?
I really love commercial photography., products in particular. I’m also very interested in creating dramatic images of people in visually interesting places, especially if a story can be told or the image shows a strong emotion, happy or sad.

Cardmaverick’s portfolio

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